Brief information about subjects offered at level 300 (Bachelor of Business Administration)

PBMK 301 Integrated Marketing Communication I                    
This course covers introduction to integrated marketing communication. A study of marketing strategies (pull, push, and profile) and their role in marketing. It will also analyze promotional tools of public relations, advertisement, personal selling, and direct marketing. Other topics to be covered are principles of public relation, promotion and sponsorship in marketing. It will also include presentation of products/services to organizations and techniques in media relations in marketing.      
 
PBMK 302 Entrepreneurship Development                                     
This course deals with both the theoretical as well as practical aspects of entrepreneurship. The course considers the role of entrepreneurship in economic development; the entrepreneur process; the determinants of societal entrepreneurship; contemporary issues in entrepreneurship studies, characteristics that influence the success/failure of entrepreneurial development will be discussed. In addition, the course will also examine how to develop entrepreneurial culture in organizations in order to facilitate innovation, creativity and firm growth. Through participation in the course, the students are expected not only to become well read on the subject, but also to get involved in some practical aspects of entrepreneurship through various class assignments, projects, and case studies.

PBMK 303 Financial Information for Marketing  
Intended to help develop knowledge and understanding of the application of financial information techniques to support the marketing processes of planning, control and decision making. It will provide understanding to factors affecting purchasing, pricing and marketing.

Analysis of marketing surveys and research in respect of profitability as well as analyzing credit worthiness of customers. Identification of opportunities for marketing financing and pooling of financial resources for product and services marketing.  

PBMK 304 Integrated Marketing Communication II  
The course is designed to develop students understanding of the formulation and implementation of integrated marketing communication plans and associated activities, to enable students to appreciate and manage marketing communications within a variety of different contexts, to encourage students to recognize, appreciate and contribute to the totality of an organization’s system of communications with both internal and external audiences, to enable students to be aware of the processes, issues and vocabulary associated with integrated marketing communications in order that they can make an effective contribution within their working environment.

PBMK 305 Service Marketing   
This course applies marketing principles to service organizations both in the private and public sectors. Students will be taught the unique characteristics that separate services from goods, the managerial problems stemming from these characteristics, and the strategies suggested as appropriate to over come the problems. Case studies will be used in addition to lectures in conducting this course and students may also be required to complete a project concerning the marketing of services.

PBMK 306 Marketing Planning
It looks at the process, which involves the review of market conditions, customer needs, competitive strength and weaknesses, sociopolitical, legal and economic conditions, technological development and resource availability. This leads to specific opportunities and threats. It further opens students up on how to take information on the environment and decisions on strategic plan components and choice

PBMK 307 Sales Management                                                         
Topics to be covered under this course are the organization of the sales function, sales department relatives (internal and external); sales force management including salesmen recruiting, selection, training, motivation, supervision, compensation and performance evaluation information for sales management involving the sales budget, sales forecasting, sales-cost) profit analysis, marketing intelligence, sales quotas and sales territories establishment and revision and the place of sales management in marketing decision-making.

PBMK 308 Management Information Systems                                  
The course provides students with a broad but critical introduction to the understanding of management information needs, medium of information transfer and storage, information as a resource, the characteristics of the Information age, and information systems. The course will provide analysis in Data and knowledge as corporate resources, data processing, systems theory, systems environment, the nature of organizations and organizational communications, data bases and systems design as well as   decision-making and the character of managerial work in organizations.

PBMK 309 Marketing Research                                                        
This course deals with the process of identifying and generating information from research as input to marketing decision making. Topics include cost and value of information, research design of measuring and gathering information, design of measuring instruments and types of marketing research problems.

The course also deals with data analysis of both a univariate and multivariate nature. Ethical issues in marketing research are also discussed.

In addition to assignments based on reading and case studies, students will be required to develop and implement small research projects to acquire practical experience. Students may also be exposed to the use of statistical packages in analyzing marketing data.

The course deals with the process of identifying and generating information from research as inputs to marketing decision making. Topics include: the decision to undertake research, determination of research design and data source, and development of the data collection procedure, sampling plan and data collection.

PBMK 311 Managerial Economics                                                      
This course covers the scope and nature of managerial economics–the applications of economic concepts as tools for problem solving and decision-making under conditions of uncertainty and risk. Topics to be covered include optimization: principles and techniques, total average and marginal relationships. Theory of Demand; demand function; price income, and cross elasticity; techniques of demand estimation. Production Theory: production functions; returns to scale, Cost Theory: cost functions; short run cost curves; long run cost curves, break-even analysis; profit contribution analysis, empirical cost analysis. Market Structures; pure competition and imperfect competition. Pricing Practices. Linear programming: capital budgeting. The case method will be used throughout this course.

PBMK 312 Human Resource Management                                        
The objective of this course is to provide students with an introduction to key areas of Human Resource Management in contemporary organizations and to examine on-going debates concerning the nature and development of human resource management.  The unit will seek to strike a balance between the examination of specific human resource management policies and practice and wider conceptual and theoretical debates concerning changing patterns of employment relations.  This course will also examine the distinctive approach to management of employee relations and the extent to which it differs from more traditional models of personnel management.

PBMK 314 Research Methods                                                                  
Research strategies; problem identification formulation of hypothesis, research design, sources and uses of Secondary data; questionnaire and interview programming; collection of data; organization and processing of data; graphical and diagrammatic presentation; report writing; bibliography.